Launchable – From Zero To 48+ Meetings Per Month

Company:

Launchable is an intelligence platform layer for all software testing that shortens wait times for testing, speeds up and optimizes CI pipeline efficiency, leading to shipping higher-quality software faster.

Their $9.5 million Series "A" was led by 645 Ventures, Battery Ventures, Unusual Ventures, GoingVC and angel investors.

Through machine learning in Launchable’s SaaS, developers and Dev teams can test what matters and find bugs faster, reduce risk, increase commit frequency, and decrease time-to-production, all leading to Continuous Quality.

You can learn more at launchableinc.com

Client Brief:

When I began working with Launchable, they were experimenting with scale more than authenticity. Launchable was using a more traditional go-to market strategy that included outsourced SDR's doing cold outreach and performance ads on Google, but it wasn't working. After going through a large volume of data and not realizing any ROI or leads, they knew they needed help with a different approach, fast. 

After implementing the Pipeline Formula at Launchable and extending it with an authentic approach to paid media using their new messaging, VP of Marketing Ian O'Brien scaled up demand quickly. 

"The leads are VP's of engineering at large SaaS companies that you've heard of and Fortune 500™ companies. Within 90 days the machine was producing 48+ marketing qualified leads per month, with significant runway to scale further."

Launchable's updated messaging now deeply resonates with their target market and separates them from their competition. Once the system was proven, they immediately hired another Account Executive to keep up with pipeline growth.

Working together for less than 90 days, Launchable added a scalable and reliable mechanism to predictably drive growth.

Results: